Empowering Medical Innovation with Salesforce Sales, Experience & Marketing Cloud

About the Organisation

The Client is a medical research institute based in Phoenix, AZ, and is dedicated to conducting groundbreaking research. Girikon was engaged to implement a Salesforce CRM to enable the Client to gather research data from all corners of the globe primarily through a series of targeted tests, questionnaires, and gamification. The business objective was to study millions of individuals by harnessing the power of the internet to help bring Clients closer to an appropriate therapy and cure for Alzheimer’s disease. The main requirement for a solution was a need to be scalable, improve efficiencies and increase participation.

Fragmented Systems, Missed Opportunities

The following challenges were identified:

• Main objective was to match each patient with the appropriate therapy based on biology, targeting specific diseases and providing effective therapies. The first problem was to collate and organize research data to assist with the research for treatments
• Presentation of research data through analytical tools. The analytics tools were designed to sort the data ready for detailed analysis by a group of phycologists while providing the research team with a group of profiles to contact and invite to participate in DNA sampling.

Products Used

Girikon’s HubSpot implementation team designed a consolidated technology architecture centred on HubSpot’s enterprise-grade suite, with a maintained Salesforce integration to preserve existing CRM investments.

What Girikon Implemented