Anonymised Client Profile

Industry Insurance / Vehicle Protection Products
Years in Business 6+ Years
Client Location Chicago, IL
Organisation Size 30–50 Staff
Background

About the Organisation

A leading auto repair insurance provider serving customers through multiple national automotive brands. The organization operates distinct sales motions supported by multiple HubSpot portals and Salesforce orgs, and initiated a strategic consolidation to unify CRM operations and enable scalable data integration via Amazon S3.

The Challenge

Fragmented Systems, Missed Opportunities

  • Fragmented CRM Data: Four HubSpot portals created data silos and limited cross-entity visibility.
  • Inconsistent Data Models: Misaligned custom properties and objects across portals increased complexity.
  • Manual Marketing Operations: Separate management of forms, workflows, and assets reduced efficiency.
  • Limited Campaign Insights: No unified view of customer journeys or campaign performance.
  • Complex CRM Integrations: Maintaining multiple Salesforce integrations was error-prone and difficult to govern.
  • Governance Limitations: Lack of centralized permissions, reporting, and data standards.
  • Vehicle Data Sync Complexity: High-volume vehicle data required secure, scalable syncing via Amazon S3.
Technology Stack

Products Used

HubSpot AWS Census Data Profiler (data migration application)
Our Approach

What Girikon Implemented

Data Model Consolidation

Designed a unified CRM data model with a new Policies custom object. Consolidated properties from all portals into a single HubSpot instance while leveraging Business Units to preserve brand separation.

Large-Scale Data Migration

Migrated ~22 million records across standard and custom objects (Contacts, Companies, Deals, Vehicle Policies) with rigorous deduplication, validation, and zero data loss.

Marketing Asset Migration

Rebuilt and standardized emails, landing pages, forms, and CTAs, enabling centralized governance while maintaining brand-specific configurations.

HubSpot–Salesforce Integration via Amazon S3

Enabled HubSpot S3 exports to AWS S3, used Census for real-time data synchronization with Salesforce, and structured vehicle data in S3 with selective, performance-optimized mapping into HubSpot.

Measurable Impact

The Results

This comprehensive transformation enabled the Client to achieve streamlined sales management, improved customer outreach, and greater efficiency across systems.

Unified CRM Operations

A single HubSpot environment improved efficiency across sales and marketing teams.

Reduced Redundancy

Consolidated properties, workflows, and templates eliminated duplication.

Enhanced Visibility

Improved insights into customer journeys and cross-brand campaign performance.

Reliable Data Integration

Streamlined S3- and Census-based integrations improved sync accuracy between HubSpot and Salesforce.

Higher Data Quality & Automation

Reduced manual effort through standardized processes and automated data flows.

Client Feedback

Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.

Director of Marketing & Communications Global Policy Research Organisation — Washington D.C., USA

See How Girikon Can Help Your Organisation

Whether you’re migrating from a legacy platform or optimising an existing HubSpot setup, our certified HubSpot consultants deliver CRM implementations built around your goals — not ours.

HubSpot Certified Partner Salesforce Certified Consulting Partner Clients in 10+ Countries 500+ CRM Implementations