The term SMS for Salesforce refers to a marketing strategy used by organizations to send text messages to leads, prospects, and customers for transactional, informative, or promotional marketing activities such alerts, reminders, and special offers. Salesforce SMS messaging is not just for companies; it's also for organizations. For instance, the local administration might message citizens to inform them about upcoming inclement weather. Businesses can utilize SMS messaging from Salesforce for a number of purposes, even though most people only think of promotional activities. Typically, there is an opt-in phase in SMS messaging for businesses. In order to receive updates, offers, deals, and other updates directly on their phone, consumers can text an automated system. A business text messaging tool like GirikSMS saves the sender's phone number in the CRM at the time of the initial message. A confirmation text is then often sent by the software. As and when relevant information becomes available, the number is then fetched from the CRM to send text messages. Subscribers are always free to choose not to receive any more messages. Why is SMS messaging important? Consumers may find the multitude of marketing messages they receive overwhelming. For marketers, the decision also poses a problem: which channel is more effective for reaching your target audience? Among the many options available to marketers, SMS messaging is unique: High open rates, much more than those of email marketing. Instant communication. Because most individuals read their text messages within a few minutes, there are opportunities for proactive engagement. Direct and intimate. An SMS message is sent straight from the brand to the receiver's pocket, bypassing any platform filters. It is therefore the most intimate route. SMS messages have a universal reach because almost everyone has a mobile phone. With a high return on investment (ROI), it's a very cost-effective marketing tactic. What benefits does SMS messaging offer? The fact that individuals are more inclined to trust text than other marketing methods is arguably the stand-out advantage of SMS messaging. Spam accounts for less than 5 percent of all texts received; the vast majority of SMS are authentic. Consequently, SMS texts have a 98% open rate, according to statistics on SMS marketing. This is far higher than the 20% open rate of emails, which is among the most successful strategies now in use. The speed at which SMS messaging enables you to interact with your contacts is another advantage. In contrast to the hours or even days they might have to wait to answer via other means, the response time for SMS messages is less than 2 minutes. How can businesses utilise SMS messaging from Salesforce? SMS messaging is more than just texting people. A company should follow these best practices for SMS messaging if it wishes to capitalize on this lucrative market: Deliver value Texting is private. If someone has accepted you into their inner circle, you should make the offer worthy because most individuals only text their close friends and family. To make your contacts want to open a text message from your company, segment your audience and send only the most relevant texts. Make the offers and details you send via text message exclusive as well. SMS messages lose their attractiveness if your contacts can find the same bargains on your website, in print ads, or in your emails. Make sure your contacts will benefit from opting in. Monitor outcomes and take appropriate action. You must monitor the success of your SMS messaging activities if you want it to have any impact. Keep track of the number of opt-outs you get from each text and use that information to identify the kind of content that gets the most responses. How can you choose the SMS messaging tool that suits you the best? You can start by asking the following questions.   What features does the tool have? What is the software capable of? Is it possible to arrange a sequence of texts? Does it give you analytics so you can monitor and analyze responses? Is it native to your CRM? How easy is it to integrate with your existing system? It's likely that your business has established an infrastructure to ensure seamless operations. How simple is it to integrate a new tool into that system? Will your activities be significantly disrupted by the tool's implementation, or will it have minimal impact? How simple is it to use once set up? How user-friendly is the product? How simple will it be for internal teams to start using? And what about new employees? How well does it work with the systems you have now? How can businesses send SMS messages from Salesforce? Sending and receiving messages from Salesforce requires more than just the standard Sales or Service Cloud license. Third-party SMS software allows you to further expand your capabilities. These are your choices. Utilize the built-in SMS messaging tools in Salesforce. Salesforce offers two SMS add-on products: Digital Engagement and Mobile Studio. The main distinction between the two is that Digital Engagement is designed for customer service interactions, whilst Mobile Studio provides SMS tools intended to complement other marketing channels. Additional noteworthy differences between the two are as follows: Digital Engagement: This service provides web chats, one-on-one conversations, and automated SMS and costs $75 per user per month. Users can send an unlimited amount of messages in a single chat (within 24 hours), but there is a monthly limit on the number of conversations they can initiate. Mobile Studio: To access Mobile Studio, you need to buy the entire Marketing Cloud Engagement solution. This will allow you to utilize Mobile Studio's messaging capabilities. With Journey Builder, SMS can be incorporated across every touchpoint in the customer journey. Both Salesforce solutions have a small feature set and come with extra fees. Setting up can also be difficult because you need to submit a new number request or permission, which can occasionally take weeks to approve. Develop a custom solution. If you want more flexibility, you can create a totally original texting solution for your company using the Salesforce API or any other API provider. By building a unique integration, your organization can create any functionality you need without having to pay for an additional Salesforce SMS solution. However, this approach might be difficult and time-consuming, and it has a high installation and development cost. Use a 100% Salesforce native app. Your best option is to use an SMS messaging solution purpose-built for Salesforce, such as GirikSMS. By virtue of being a native Salesforce SMS app, GirikSMS offers several advantages over third-party integrations and custom solutions. Reduced development costs. Additional functionality. Easy to use and set up. Go live in a matter of minutes. Along with these advantages, you will have access to the knowledgeable customer service team of the app team. All things considered, using a 100% Salesforce native app will save your team time and money. Want to test drive GirikSMS for Salesforce? Sign up for a free 30-day trial now!

Coming up with a  compelling marketing strategy is one of the greatest challenges for any organization. For the best outcomes, which channels should you focus on and how should you leverage them? To reach customers and unlock the unique benefits of every marketing channel, the majority of businesses spend money on multichannel marketing. With almost the whole world active on mobile phones, businesses acknowledge that mobile marketing is the way of the future. Smarter organizations, on the other hand, take SMS marketing as the way to go. Businesses using Salesforce as their CRM have discovered that Salesforce SMS has proved to be the most successful mobile marketing channel for them offering excellent engagement and conversions. These days, multichannel marketing is insufficient because of the pace at which things move on the Internet. This is where SMS-assisted omnichannel marketing comes into play. In addition to learning about this idea, you will discover how to integrate SMS into your omnichannel marketing strategy for exceptional marketing outcomes. SMS is a Creative Approach for Modern-Day Businesses Text messaging has become a top sales and marketing tool for today's marketers because of its advantages, which go beyond many of the drawbacks of phone calls, emails, and other forms of communication. Let's examine the main factors that make SMS so effective for your marketing campaigns:​ Higher Open and Response Rates When left unopened, even the best marketing messages in the world become outdated. Fortunately, the majority of text messages are read within minutes of being sent, and they have much greater open rates than emails. Given that many other channels have trouble producing results, how does SMS manage to maintain this industry-leading performance? Although there are many explanations, preference is usually the deciding factor. Since the majority of people own phones and carry them around all day, reading and responding to text messages is incredibly convenient. Meeting your audience where they are, as opposed to attempting to get them to interact with you through a less convenient route, will always yield better results.​ Higher Deliverability Because email providers' spam filters filter messages before recipients even realize they exist, many marketing messages are blocked before they even arrive at their intended target. In fact, genuine email providers have occasionally been shut down by new bulk email regulations from major email providers. Text messages are direct-to-device in nature, and the protocols are less complicated than those of email. Furthermore, in order for carriers to identify them as authentic senders, the majority of SMS senders must be approved by The Campaign Registry (TCR). Immediate Delivery For marketing campaigns to be successful, timing is critical. Because SMS messages are delivered nearly instantly, they're the perfect way to respond to events that are happening in your contacts' life. Timely SMS messages include, for example: Signing up for your newsletter Requesting a product demonstration Finishing a purchase Feedback after a meeting or appointment Registration for events or exhibitions Localized alerts, such as expected inclement weather You can communicate in real time using SMS because of its agile transmission and responses. It is therefore perfect for precise communications due to its timeliness and relevancy. When the message comes at the correct time and conveniently, checking in with customers doesn't feel intrusive.​ Improved Engagement User engagement is almost always one of the most important objectives, regardless of how you communicate. Because texts are precise and to the point, they are easy to read and respond to, which increases engagement rates. Take a look at these statistics: 98 percent open rate Click-through rate: 18% 50% of receivers say they are more likely to make a purchase, and 90% of recipients reply within 30 minutes. SMS is an essential component of contemporary marketing strategies because of these factors. Less Competition SMS is still a comparatively underutilized medium, even though the majority of organizations still use the phone and send emails on a daily basis. Unlike our email inboxes, SMS texts are not overloaded with unsolicited messages. One of the main marketing goals is to differentiate yourself from the competitors, which is simpler in the more specialized area of SMS. You'll be in a better position to draw in customers and foster that interaction. Mobile-First Approach Nowadays, practically everyone has a phone with them. People are more likely to read and reply to your messages when you reach them where they are. You're giving them more and expecting less in return. Integration with Other Channels These days, no communication medium can be used in isolation. An omnichannel strategy is always used in successful marketing efforts, reiterating and expanding your message over the various platforms that your target audience likes. A unified omnichannel marketing strategy can be achieved by seamlessly integrating SMS messaging with other marketing platforms, including social media, apps, websites, and chatbots. Cost Effective When you consider engagement rates for each dollar invested, SMS is one of the most ‘value for money’ marketing platforms. What is Omnichannel Marketing? Multichannel marketing is the practice of using the same marketing content across all of your marketing channels to engage your audience. However, omnichannel marketing is defined as using the same multiple marketing platforms to give your audience a unique and diverse experience. You see the difference? The objective of multichannel marketing is to increase brand awareness while expanding the customer base. On the other hand, omnichannel marketing aims to convert leads, prospects, and customers by delivering an engaging and compelling  experience for those who are already familiar with your brand or are using your products or services. AI's Role in Omnichannel Marketing AI is used in omnichannel marketing to optimize and personalize the overall customer experience across several channels. In order to predict which channels customers are most likely to convert on, automate repetitive tasks and flows, and inform marketing campaigns, it aggregates and analyzes data about audience behavior and your products and services. Because the marketer instructs the AI on what to focus on as they refine tests and test concepts, the interaction between the two can be seen as somewhat symbiotic. In the meantime, AI uses that data to do tests, picks up knowledge from marketing user interaction, and eventually ascertains what a consumer wants. Let's examine some of the most frequently used use cases in AI-powered omnichannel marketing that are now being used, along with effective implementation strategies. The main advantages AI offers omnichannel marketing are as follows: Increased Conversion with Tailored Communications AI can spot trends in purchasing behavior by tracking customer actions in real time. Businesses can use this data to provide customers with tailored marketing campaigns, offers, and product suggestions. Because customers are only shown offers that are relevant to their individual needs and interests, personalization raises the likelihood that they will convert. Deeper Understanding of Cross-Platform Behavior AI analytics provide a more realistic picture of how customers move between channels before making a purchase. With the capacity to monitor the journeys, businesses can hone their strategy such that every touchpoint leads customers to a purchase. AI eliminates guesswork, and better marketing comes from data-driven decision-making. Benefits of GirikSMS for AI SMS marketing AI and data integration for increased personalization The integrated customer data platform from GirikSMS centralizes all of your customer insights, including past purchases and browsing patterns, and powers AI that enables you to target with accuracy. This enables you to send highly customized SMS messages from Salesforce according to behavior in real time and anticipated needs. Two GirikSMS AI features that facilitate data collection and the creation of tailored SMS experiences are: Predictive analytics: Send more intelligent, timely SMS messages by anticipating key actions, such as the date of the next order or disengagement. Segments AI: Create comprehensive audience segments instantly with a simple prompt, accelerating and simplifying personalization. AI-powered campaigns With AI tools that do the heavy lifting, from creating automatic flows to composing message content, GirikSMS makes it simple to launch automated SMS campaigns. Without complicated setup or scripting, even small teams can produce high-quality marketing content quickly. Two GirikSMS AI features that facilitate quick and simple content and campaign generation are as follows: SMS assistant: Produce content for your SMS campaigns instantly and evaluate data in real time to enhance effectiveness. AI-flow builder: You can design a ready-to-launch, multi-step SMS flow after describing your objective; no human setup is required. Continuous optimization through AI GirikSMS lets you develop your campaigns over time, not just launch them. Your SMS strategy improves with each outbound message thanks to integrated testing and on-the-go optimization, which eliminates the need for continuous monitoring. Two GirikSMS AI features that assist marketing teams in campaign optimization are as follows: A/B testing: Test the content of messages and let AI determine and use the one that works best for each audience segment. Tailored marketing campaigns: Provide each recipient with the most efficient SMS message, making sure they all receive the message that has the highest conversion rate. AI in Omnichannel Marketing : The Future Using AI-powered solutions to elevate SMS is revolutionizing business communications in this day and age. Businesses can overcome the usual challenges, including stricter email laws, call-blocking smartphone capabilities, and the imminent death of cold calling, by using SMS messaging as their main marketing channel. This change makes it possible for marketers to adjust to shifting consumer tastes and technology environments, ensuring that their messages will continue to connect with and be understood by their target market.

Salesforce assists companies in efficiently managing their client relationships and giving clients the greatest possible experience. However, in order to enhance user experiences and boost engagement, enterprises also need to communicate effectively and quickly. For this reason, SMS for Salesforce has emerged as a top priority for companies looking to communicate with audiences quickly. Therefore, every industry uses Salesforce texting to provide customers and prospects with a seamless two-way communication platform, regardless of whether they are in the finance, real estate, education, or recruitment sectors. One of the most dynamic sectors of the economy, the finance sector is always overburdened with work, ranging from prospecting to document gathering. This is where Salesforce messaging can help reduce manual labor and accelerate day-to-day financial operations. SMS Messaging in Finance Transactional Alerts Every time money is taken out of the account, users feel anxious about it. Financial services customers can thus receive text updates about each transaction directly from Salesforce. Finance reps can keep clients updated by sending text alerts on mutual funds, installment deductions, and the performance of financial assets. Conduct Surveys Financial businesses can use automated text messaging to conduct surveys. They can then segment their audience based on prior interactions and messages and gather data about their requirements, income, investment plan, etc., at scale. In order to increase conversions, they can also leverage segmented lists to provide lending options, schemes, and investment opportunities.  Pitch New Offerings Financial services businesses can now pitch new products or services using SMS messaging from Salesforce directly from their mobile device. In the finance sector, SMS can assist in informing their prospective clients of any changes to interest rates, as well as the introduction of new online services or investment plans. Deliver Prompt Support The secret to attracting and keeping customers is providing high-quality service. Therefore, financial businesses can offer high-quality support services via text messaging using a full-featured Salesforce SMS messaging software like GirikSMS. SMS provides customers with the most convenient and recognizable two-way communication platform, despite the fact that there are other two-way communication methods. As a result, communicating with a financial services business is convenient for them. Additionally, it becomes simple for agents to communicate with customers one-on-one and offer prompt assistance, which fast-tracks the process of answering their questions. Send Updates Customers may experience inconvenience if they are not informed of changes to policies, interest rates, operating hours, non-operational digital banking services because of maintenance or system upgrades, etc. In such situations, financial institutions can utilize a business SMS messaging app in Salesforce or a bulk messaging app on AppExchange to update customers at scale and enhance their experiences when they interact with the organization. Boost Sales and Customer Satisfaction with GirikSMS Optimize your financial institution's customer communication strategy and its execution with text messaging. With GirikSMS's Salesforce native SMS and WhatsApp messaging, you have a competitive edge in drawing in new customers and cultivating existing ones. Inboxes are overwhelmed with emails, so your email is most likely lost in the heap. For prospects and customers who read and reply to your GirikSMS text messages, text messaging is the most effective way to communicate, even though email is still required for recordkeeping. Use WhatsApp or SMS from GirikSMS to communicate with your customers across all geographies, in the language of their choice. Lead Generation & Qualification Gather lead data quickly, then send follow-up questions to better understand their needs and serve them. Use inbound keyword inquiries to generate leads. The easiest technique to follow up with a lead is to send them a text message when they don't finish a conversation at the first interaction. Use text-based, multilingual chatbots to qualify leads. Refer the opportunity to the right department and team member based on the prospect's responses and needs. Automate Notifications and Reminders Remain in the forefront of people's minds, encourage participation, reduce drop-outs and lack of responsiveness, and assist clients in succeeding and staying informed. Send out alerts, updates, and reminders about forthcoming appointments, payments, renewals, new services, policy changes, and much more. Automate messages according to campaigns, client segmentation, and deadlines. Use Salesforce merge fields to personalize messaging at scale. To ensure that the appropriate Salesforce user never misses communications or forgets tasks, configure rules-based internal notifications. In a one-on-one GirikSMS conversation, escalate issues or cases so that a customer support agent may address the customer right away. Leverage Salesforce Flows Create the perfect communications workflows for your financial institution by utilizing Salesforce's automation features with Process Builder or Flow. Switch between text messaging, email, phone calls, and any other channels of communication that are connected to your Salesforce organization seamlessly. Personalize internal updates, reminders, and notifications. Conduct Feedback Surveys to Drive Customer Satisfaction Is your financial institution aware of whether you're fulfilling the expectations of your customers? Based on direct customer feedback, do you have a clear strategy for refining your products or services? GirikSMS lets you use branching or linear questions for conducting polls and surveys. You can use text messaging to get information that would otherwise be tedious, involve multiple steps, or time-consuming to gather through other channels of communication. Salesforce makes it easy to report on the information you gather. One-on-one Personalized Conversations With Customers One-on-one personalized chats allow you to provide your customers with exactly what they want: tailored service. Customer support representatives can respond promptly to tickets or issues. Salespeople and team members from other departments can communicate proactively. Check in with a customer after their appointment or if you haven't heard from them in a while. Congratulate a customer on their loan approval or property purchase. Follow up with a text feedback survey to understand what can be done to improve the issue, or thank them for their positive input. GirikSMS Conversation View displays Salesforce users' history of text interactions with contacts, which you can filter on multiple parameters. Enhance Process Transparency and Ensure Secure Transactions via SMS Messaging in Finance Although sending text messages from Salesforce is not available by default, customers can still send messages using the best texting software available on AppExchange or a native bulk text messaging app for Salesforce. Financial institutions can leverage text messaging to elevate customer experiences and reimagine conventional methods of customer service. In addition to informing customers of updates, you can increase process transparency and ensure secure transactions by sending out text ale

As the leading Salesforce texting app, GirikSMS helps users to engage efficiently with prospects, customers, and partners, enabling marketing and sales teams to text contacts in batches and empowering admins to automate triggered responses. Salesforce SMS integration with GirikSMS is 100% native and involves point-and-click integration of managing incoming and outbound SMS capabilities within Salesforce. GirikSMS works natively in Classic and Lightning. You can set up GirikSMS for Salesforce in your Production or Sandbox via the Salesforce AppExchange, or simply search for  GirikSMS in the AppExchange and follow the step-by-step instructions. Salesforce SMS software introduces you to the new age of advanced messaging. You can just enjoy the ease of an intuitive Salesforce SMS messaging platform with click-and-drag functionality. GirikSMS is Salesforce's top-ranked native SMS app. GirikSMS, the best messaging software on Salesforce, is suitable for a wide range of verticals, including healthcare, travel, real estate, and education. It can be a game-changer when it comes to texting multiple contacts at the same time. GirikSMS can be your ideal partner when you need a one-stop bulk Salesforce SMS solution, offering you all of the necessary capabilities you need to drive customer engagement. Significance of AI Messaging in 2025 Customers today want instant, personalized, and always available communication. Traditional tools, such as email and phone systems, simply cannot keep up with the demand. Enter AI messaging. Platforms designed with AI-powered  communication automation provide businesses with a new arsenal of superpowers: AI-powered customer support closes tickets faster than ever. AI workflow automation eliminates manual follow-ups. AI-powered customer interaction drives personalized engagement at scale AI messaging for outreach at a scale of thousands of concurrent conversations. AI messaging apps deliver sentiment analysis and predictive insights for a better user experience These are not merely incremental improvements; they are game changers in the way companies operate. Whether you want to remind customers about upcoming appointments via SMS or manage multi-channel outreach at scale, the appropriate tools can help you revolutionize your business. Choosing a Salesforce SMS app with the best set of features? That is the million-dollar question. What, then, really should you look out for? The best SMS app for Salesforce isn’t just one that sends messages. It should: Work natively with Salesforce Scale across departments. Provide advanced automation and personalization capabilities.. Provide enhanced compliance. And in 2025, they will undoubtedly involve AI. This is where GirikSMS stands out, as an app that not only texts but also optimizes and streamlines all your communication, including AI, automation, and ease of use, all from directly within Salesforce. GirikSMS: The market-leading AI messaging app for Salesforce Messages that work across languages. The concept of worldwide messaging appears appealing until you encounter a language barrier. When your sales, marketing, and support reps interact with a multilingual audience, text translation can be challenging.  Sometimes it can be inconsistent, lose context, and even inaccurate. GirikSMS's AI-based language translation simplifies the process. You enter the message once, and the platform automatically converts it to the language of your choice and delivers it to the recipient based on their language selection. Whether you're nurturing leads in German, French, or Chinese, make sure you're communicating clearly and consistently, while being culturally correct. Self-adapting Drip campaigns Want to launch an SMS drip campaign? Traditionally, that entails hours spent determining what communication to send, what is the best time to send it, and what should be the follow-up strategy. GirikSMS transforms the game. With AI-powered drip suggestions, the platform offers the best cadence based on customer behavior, campaign performance, and past interaction history. It even suggests changes in message copy and predicts the best time to send the message, doing away with guesswork. With this newfound approach, your drip SMS campaigns will help you get better outcomes. This is next-level automation in AI-powered Salesforce messaging. No more struggling to compose the right SMS. Writing a high-performance SMS copy is not as easy as it sounds. It's a state of high expectations; your message must be concise, succinct, compliant, and engaging in a couple of seconds. GirikSMS now features AI-assisted content tools. You can quickly refine, reword, or shorten any communication. In addition, a template quality score allows you to predict how well your message will do before sending it. If a message comes across as spam, too long, or unclear, you'll notice and fix it right away. This transforms the Salesforce SMS app into more than simply a message delivery tool; it also serves as a creative genius at hand. Voice-to-Text That Accelerates Engagement Assume you're a field sales representative managing multiple customers. Composing messages all the time is simply not doable. You are usually on the move and need to respond to customer queries promptly. Voice-to-text message creation comes as a game-changer. All you need to do is speak to GirikSMS. It will automatically translate your voice into a precisely formatted SMS that is ready to go out. It's quick, device-friendly, and excellent for teams that need to remain productive even when they're not hunched over a keyboard. This Salesforce texting software genuinely stands out for its convenience. Faster and smarter conversations Responding fast is necessary, but responding smartly is preferable. When a prospect or customer inquires about a product or service, your team should not have to scurry for an appropriate response. GirikSMS provides contextual suggestions in real time using AI-generated responses. Whether it's a sales query, a service ticket, or a generic query, agents receive intelligent cues that allow them to react quickly without coming across as robotic. What is the result? Faster and more relevant responses translate to interactions that move the engagement forward. This is what distinguishes GirikSMS as a complete Salesforce SMS app rather than a simple SMS messaging software. GirikSMS: Your ideal partner for omnichannel messaging Best for conversational messaging. GirikSMS leverages AI-powered assistants and conversational AI technologies for sales and marketing teams. Strengths: Conversational AI for web chat Conversational AI technologies for qualifying leads as they come in. Seamless, native integration with Salesforce. Has in-built natural language processing (NLP) capabilities to respond faster to customers.. GirikSMS has also integrated AI models into its bot platform, paving the way for more personalized and contextualized interactions. It's a popular choice for marketing and sales reps looking to engage their audience faster than ever. Ideal for customer support at scale. GirikSMS is well-known for its robust support functionality and AI chatbot technologies and is preferred by Salesforce customers across sectors. Strengths: AI chatbot for partner onboarding and customer support. AI-powered business apps for product support. AI productivity tools to speed up ticket resolution. Integrated AI technologies that understand and respond to customer sentiment. GirikSMS is one of the best AI chatbot tools available in the market for businesses looking to streamline their support across multiple channels. It provides each rep with insights that shorten case resolution time and increase satisfaction. Affordable GirikSMS is a powerful yet budget-friendly AI messaging platform that supports both small and large businesses to implement messaging automation across multiple channels in minutes. Benefits: AI chatbot for budget-conscious businesses Easy setup. Live chat and automation within Salesforce. AI-powered responses provide basic support for content development. While it has enterprise-grade functionality, GirikSMS is great for companies looking to harness AI without making a significant investment. It features simple automation for answering frequently asked questions, handling customer inquiries, and much more. There are many SMS apps available, but few are tailored to the demands of today's automation-seeking Salesforce users. If you're searching for a Salesforce messaging software that can give your teams a competitive advantage in terms of agility, intelligence, scalability, and reliability, GirikSMS is worth considering. Whether you're executing multiple campaigns, providing customer support, or nurturing leads, GirikSMS helps you to adapt to your needs quickly. Want to empower Salesforce with AI messaging? Discover what conversational AI messaging looks like with GirikSMS. Connect with an expert today to learn more about our AI messaging platform for impactful engagement.

table tr td{ padding: 10px;} SMS open rates are at a staggering 98%. Email, on the other hand, stands at 20%. Your marketing, sales, and support teams cannot rely on legacy communication channels anymore. If you are now looking into SMS for Salesforce, you have come to the perfect place. This post cuts through the clutter and demonstrates how GirikSMS's native Salesforce app provides faster responses, tighter compliance, and AI-driven ROI, all without intermediary technologies or hidden costs. Native App vs. External Connector – The Simple Version What is a "native" application? A software bundle that you install directly from AppExchange and runs entirely within Salesforce, with no additional logins required. What is a Third-party connector? A third-party package is one that resides outside of Salesforce and communicates with your organization via an API. Why It Matters Native App (GirikSMS) Third-party Connector Setup Installation takes approximately 15 minutes. Setup takes time -involves API keys, web-hooks, and point-to-point mapping. Data Storage All messages saved in Salesforce Messages stored on third-party servers Automation Works seamlessly with Flow, Process Builder, and Apex Need additional steps to invoke external endpoints Compliance GDPR/TCPA logs secure in Salesforce Data is outside Salesforce, subject to legal audits Ongoing Maintenance Managed automatically by Salesforce updates Manually handle tokens & version upgrades In comparison, a native app is a plug-and-play solution that is faster and easier to deploy, automate, and manage compliance. Third-party connectors add moving parts, which take time and manpower to maintain. That is why businesses choose GirikSMS's native Salesforce messaging app. GirikSMS Highlights for Salesforce SMS Feature Business Impact Bulk & 1:1 SMS + WhatsApp from any record 98 % open, 5× more replies AI Chatbot Auto-qualify leads, handle FAQs, reduce  human handling time by up to 40% WhatsApp – SMS alternative Don't miss a single notification Flow, Apex & Triggers Zero-code reminders and alerts Real-time dashboards View delivery, click-through, and campaign ROI within Salesforce 2025 Compliance (GDPR, HIPAA, TCPA, SOC 2) Full transparency and audit trail Transparent pricing, free SMS credits No hidden carrier or other charges Compliance (2025 Rules) Standard How GirikSMS Covers It GDPR / Opt-in Automated consent and “STOP” handling HIPAA PHI encryption and audit trail TCPA Quiet-hours handling and opt-out suppression SOC 2 Data stored in Salesforce for external audits Powerful Capabilities of GirikSMS One-to-one conversations Start texting with SMS or WhatsApp from any Salesforce record, including contacts, leads, opportunities, and custom objects. Multiple chat views Respond to contacts using the Chat manager. Manage all of your conversations in one place, pin custom labels, utilize templates, send multimedia files, schedule messages, enable auto replies, and do much more. Bulk messages Do you want to quickly send or schedule SMS and WhatsApp messages to a large number of people? Not a problem; using GirikSMS, you can do it via List Views, Reports, or Campaigns. Send personalized messages or utilize templates and bots. Advanced Automation Trigger built-in automation tools to send texts over SMS or WhatsApp. Confirm appointments instantly, send reminders, special promotions, and more. Send scheduled text messages based on time zones. AI Chatbots Automatically interact with prospects and customers. Escalate to human agents for complex issues or based on rules. Automate appointments, customer service tasks, lead nurturing and qualification, feedback surveys, and much more. Benefits of GirikSMS Built on Salesforce. GirikSMS is a multi-channel AI messaging solution created and built specifically for Salesforce. User-friendly software with excellent support Our customers find GirikSMS to be extremely user-friendly. However, if you ever have a problem, our customer support staff is always available to help. Quick and easy setup. Software implementation does not have to be a lengthy and tedious procedure. GirikSMS gets you up and running in minutes. Furthermore, our customer onboarding team will fine-tune GirikSMS for your specific use cases and train your people on the app. Affordable. GirikSMS has simple and reasonable pricing. There are no hidden charges. There are no charges for unsuccessful messages. Pay solely for the messages delivered and the platform subscription. Best-in-class compliance with GirikSMS GirikSMS is the premier Salesforce-native SMS app for compliance, trusted by enterprises across the globe. Here’s why it is the ideal choice: AI-powered Compliance Monitoring GirikSMS's AI technology analyzes texts for SHAFT content, ensures opt-in compliance, and flags violations in real time. In short, it gives you peace of mind that manual checking cannot achieve. Seamless 10DLC Registration GirikSMS automates 10DLC registration. This means your numbers are approved by carriers within 24 hours. Unlike some platforms that require a week for approvals, GirikSMS ensures that there is minimal disruption in your campaigns. Privacy-First Design GirikSMS provides a non-server approach, with messages going directly to the network provider and being saved solely in Salesforce, ensuring compliance. Meanwhile, other rivals store data outside, prompting privacy worries among companies with stringent norms. Transparent Pricing GirikSMS starts at $3 per user per month, with no additional charges for compliance or automation. However, many other systems charge extra for crucial functionality like automation or message routing, making compliance expensive. 24/7 Support GirikSMS provides free 24/7 assistance with quick response times (less than 4 minutes). Similarly, unlike other competitors who have reported delays or sluggish customer service, GirikSMS ensures you are never in the dark. AI-Powered SMS and WhatsApp Drip Campaigns with GirikSMS With inboxes full and attention spans that are diminishing by the day, forward-looking businesses are moving away from heavy email campaigns. The true connection occurs when people spend time on their phones. The future of communication is mobile-first over WhatsApp and SMS. But vanilla messaging will not suffice. Today's users want quick, tailored, and intelligent communication. That's why businesses are increasingly turning to AI-powered, Salesforce-native message flows that go well beyond basic automation. Why AI is the future of SMS drip campaigns Traditional drip campaigns, particularly those based on email, frequently deal with low engagement and delayed responses. SMS open rates are a stunning 98% compared to 20% in the case of email. However, Salesforce users often have to deal with: Complex interfaces to navigate messaging tools and CRM. Developer-intensive setups with low visibility (e.g., high costs for undelivered messages) No backup plan in case WhatsApp fails. No automation or AI logic incorporated into communication flows. GirikSMS offers advanced functionality for: Personalized drip campaigns. AI-powered message flows Multi-channel fallback (WhatsApp and SMS) Leverage Salesforce flows and automation You can: Send out a text every time a form is submitted on your website or app. Wait for 2-3 days for a response. If there is none, send a WhatsApp follow-up. If they click, alert your sales team and record it in the contact record. All of this occurs within Salesforce. No switching tabs and no developer reliance. AI-Powered Engagement: The GirikSMS AI Agent GirikSMS's AI agent is its standout feature: Learns response patterns over time. Triggers outbound messages at the most opportune times. Personalizes message tone and copy based on audience segmentation. Dynamically adjusts the flow in response to user involvement. This implies that your campaign gets smarter by the day, without the need for manual involvement. GirikSMS's AI Messaging offers an unrivaled competitive edge. Feature GirikSMS Advantage Native Salesforce Integration No latency, 100% native, supports both custom and standard objects. Unified Messaging Interface Centralizes SMS, WhatsApp, and MMS. Flow, Apex, Process Builder Full automation with minimal or zero code WhatsApp/SMS Fallback Ensures delivery if any channel fails. AI Chatbot & Smart Agent Contextual responses Analytics Dashboard Delivery, open, clickthrough tracking Global Compliance GDPR, HIPAA, TCPA, SOC2-ready Transparent Pricing From $3/user/month, no fees on undelivered messages Ready to get started? Messaging from Salesforce should not be static. It needs to be intelligent, scalable, and secure. GirikSMS turns your outreach from a simple activity into a potent conversion engine. Whether you work in healthcare, real estate, education, financial services, or nonprofits, you can now connect with your customers in a more meaningful way, regardless of where they are in the world. AI messaging from Salesforce is the future of personalized engagement, especially when combined with GirikSMS' powerful capabilities. Begin developing conversations, not campaigns. Request a demo today!

Imagine a world in which your customer service reps never have to search for information when speaking with a customer; instead, every interaction is seamless, efficient, and tailored. That is the magic of Salesforce CTI Integration, a ground-breaking technology that connects your phone system to Salesforce Service Cloud and transforms routine phone conversations into unforgettable customer encounters. Integration of business phone systems with Salesforce enables businesses to enhance workflows and deliver provide prompt customer service. You must invest in telephony on Salesforce if you want to improve your support processes and build deeper, meaningful relationships with your customers. CTI Technology: The Basis for More Intelligent Communication By linking computers and telephone networks, Computer Telephony Integration is a revolutionary technology that streamlines and automates call-related workflows. In other words, by enabling computers to manage phone calls, it facilitates faster, simpler, and more efficient customer communication. There's more to CTI – desktop phone calls are only one aspect of it. It creates a seamless connectivity between business apps including CRM tools, phones, and service desk software. This integration allows teams to efficiently route conversations, log calls, and quickly obtain caller information without switching between tools. CTI’s ability to connect phone systems with business flows makes it a key component of modern businesses. What once required complex configuration is now a standard component of intelligent communication strategies, particularly for businesses looking to improve their support operations by investing in premium Salesforce Services. Using Salesforce CTI to Transform Conversations  A native Salesforce CTI Integration draws on the powerful features of Salesforce Service Cloud. Salespeople and customer service departments can now manage voice interactions, keep track of engagements, and look up user data without leaving Salesforce. Agents can make or receive calls directly from the Salesforce console with a native Salesforce CTI app like GirikCTI. By eliminating the need to toggle apps or search for customer information, each interaction saves a lot of time. You can automatically obtain caller information, link them with the right contact, and view previous conversations before you ever answer the phone by implementing a native Salesforce CTI solution like GirikCTI. Even better, Salesforce CTI Integration allows for seamless integration with third-party call distribution platforms. Response time and workflow efficiency are greatly improved by ensuring that every call is routed to the person. Businesses that benefit from this level of connectivity provide more effective and personalized customer experiences in addition to increasing team efficiency. Top Reasons Why Businesses Should Embrace Salesforce CTI Integration for Support Automation Because of Salesforce CTI Integration, agents don't need to waste precious customer time to ask for basic information. Since the technology access retrieves all relevant information from the CRM, such as name, email, and account history, agents can start having meaningful conversations right away. Improved Team Efficiency Unlike traditional phone systems, Salesforce CTI eliminates the need for physical phone lines or additional gear at each workstation. By leveraging cloud technology, companies can not only save on infra costs but also enhance customer interactions. Tailored Customer Experiences When real-time customer data is shown on the screen, agents are better able to offer personalized assistance. By addressing specific issues or referencing prior exchanges, Salesforce CTI Integration ensures that every communication appears proactive and personalized. Lower Communication Costs Salesforce CTI integration eliminates the need for additional hardware at each agent station, something that is commonly seen in conventional phone arrangements. Businesses incur reduced infrastructure costs and enhance customer communication by implementing cloud-based, Salesforce-powered telephony. Tracking Performance It is possible to monitor, record, and analyze every call that comes in and goes out. Managers can monitor trends, assess team efficiency, and continuously enhance operations with the help of Service Clouds' extensive reporting capabilities. How Salesforce CTI Integration Transforms Service Operations Modern businesses need more than just a phone line to help customers; they need advanced technologies that connect every interaction with useful data. For that, Salesforce CTI Integration can be very useful. Smarter Call Management Salesforce CTI integration is the key driver of real-time 2-way interaction between your phone system and CRM data. Relevant customer data is displayed on the agent's screen the moment a call comes in. Reduced call handling time translates to faster resolution of customer concerns. Higher Agent Productivity Agents can work directly within the Salesforce environment without switching tabs. This translates to faster service delivery, workflow optimization, and higher agent productivity. Personalized, Proactive Assistance When agents have access to all customer data, they are able to move beyond templated responses. Whether it's via referencing transaction history or addressing recurring issues, Salesforce CTI Integration enables proactive, tailored support. Additionally, agents can use predictive data to quickly fix issues before they become unmanageable. Essential Features of Salesforce CTI for Support Teams The value of Salesforce CTI Integration lies in its innovative features, which allow customer support teams to improve customer experiences, boost productivity, and manage high call volumes without breaking a sweat. Support teams can rely on the following functionalities: Smart Pop-ups for Faster Resolution With this integration, agents get real-time pop-ups on their screens to view relevant customer data the moment a call comes in. The system searches Salesforce databases and shows case data, account history, and previous interactions to get agents ready before they even answer the call. This ensures faster problem-solving and more personalized service. Call Monitoring and Recording The integrated call recording tools in GirikCTI allow agents and supervisors to keep an eye on conversations, analyze client behavior, and retrieve prior call logs. This contextualized information can be used for quality control, training, or evaluating agent performance. Additionally, they offer useful data that can be utilized to enhance service plans and personalize support options. Smarter Call Routing One of the stand-out capabilities of Salesforce CTI integration is data-driven call routing. Based on customer information stored in the CRM, incoming calls are immediately directed to the appropriate individual or division. This significantly cuts down customer wait times by connecting them with the right agent or department quickly. Better Control of Unified Phony Systems With Salesforce CTI integration, agents get access to all calling features within the Salesforce UI. That means call answering, placing the call on hold, muting a call, transferring an ongoing conversation, conferencing multiple participants, and hanging up can all be done directly from the Salesforce console. Agents are no longer required to alternate between physical devices and CRM tabs. They can now deliver faster, more reliable customer support because of this seamless control, which streamlines customer service. FAQs How does Salesforce CTI Integration work? Salesforce CTI Integration allows support teams to manage calls directly within the CRM interface. Without requiring agents to switch between tools or apps, it automatically logs call information, shows consumer information on the screen, and speeds up response times. Does deploying Salesforce CTI require any specific hardware? No, that is among the key benefits. Physical phone systems are not necessary for leading Salesforce CTI solutions like GirikCTI, which are cloud-based. You can use your computer to manage all call-related activities. In what ways does CTI improve customer service? By giving agents instant access to caller data, past exchanges, and case histories, it improves support. Faster resolutions, greater personalization in service, and happier customers are the outcomes of this. Can CTI be modified to meet the unique needs of my business? Of course. CTI may be tailored to your call flows and business processes with GirikCTI. It is extremely flexible and scalable. Summary Salesforce CTI Integration goes beyond simply merging phones and software to rethink how businesses engage with their customers. By reducing handling times, automating processes, obtaining insightful data about customers, and encouraging personalized service, CTI helps service teams to operate at their best. Are you ready to transform your customer support? Adopt GirikCTI, a 100% native Salesforce CTI solution, to transform your customer support operations. Schedule a free demo today! 

Retailers need to come up with innovative strategies to attract and retain customers in the rapidly expanding e-commerce era. For this reason, in recent years, more retailers have resorted to SMS marketing. The advantages of using retail SMS, how to begin retail SMS marketing and real-world SMS marketing campaign examples will all be covered in this article. Benefits of SMS marketing for retail When using SMS in retail marketing, businesses will experience a number of benefits. Here are some of them: Higher open rates. SMS messages have a staggering 98% open rate. The open rate of emails is 20%. Users feel compelled to read SMS messages because they are sent directly to their mobile phones. Higher conversion rates. Well-crafted SMS campaigns have shown to be about 6 times more effective than email marketing when it comes to conversions. Instant delivery. It takes little time to send, receive, and read text messages. Most texts are read within a few minutes of being sent, according to research. Because of this, text marketing works well for communications that need to be sent quickly. Seamless integrations. Integrating modern business texting platforms with your existing marketing systems is easy. This enables merchants to develop an omnichannel strategy and synchronize data across platforms. Improved customer engagement. Research indicates that 45 % of people respond to SMS texts. Because of this, it's a great way to get feedback from customers and have two-way interactions. How to utilize SMS marketing in Retail SMS marketing can assist retail establishments in overcoming some of their most significant obstacles by increasing sales and interacting with their target audience. Let's examine a few typical ways that SMS can benefit merchants. Reduce excess inventory. To instill a sense of urgency and motivate customers to buy things and clear out old inventory, run a text campaign promoting a flash sale. Discounts. Distribute time-limited sales or discount coupons on old inventory or slow-moving products. Personalized offers. Use text messaging campaigns to interact with loyal customers, offering them tailored deals and incentives to buy seasonal or near-expiration products. Events. To get the product off the shelf, advertise an in-store event. Low inventory warning. Inform customers when a certain product is almost gone so they can buy it before it sells out. Back-in-stock alert. Notify customers who have joined a waitlist or indicated an interest in particular products when they become available again. Product alternatives. When a certain item is out of stock, let customers know about other similar products so they can still buy it and not get frustrated. Pre-order opportunities. Notify customers of impending product releases or pre-order possibilities so they can reserve the things they want ahead of time. Product launch. Create anticipation by informing customers when a new product will be available in stores. Send your contacts a catalog or sneak peek to pique their attention. In-store sales. Throughout the year, run special sales, particularly around the holidays. One of the best ways to boost traffic and encourage purchases is through Black Friday text marketing. Improve customer satisfaction. To learn more about your customer satisfaction levels and pinpoint areas for development, send a text survey. Brand surveys. To find out what your consumers like, what intrigues them, and what products they would want to see more of in your retail business, you can also send them a survey. Order updates. Keep customers updated about their order status. Notify them of any delays or changes they should be aware of, as well as when an order is prepared for collection. Customer support. Utilize SMS to proactively respond to consumer questions or concerns, offering timely, personalized assistance to improve the overall customer experience. Retain more customers. Establish an SMS loyalty program that encourages repeat business and builds customer loyalty by giving customers access to exclusive offers, prizes, or points for their purchases. Personalized content. On their birthdays or anniversaries, send customers personalized texts expressing your gratitude and providing exclusive deals or prizes.‍ Re-engagement campaigns. Sending tailored offers or reminders to dormant or inactive contacts via SMS can rekindle their interest in your brand. Retail SMS Marketing Best Practices By using these best practices, your SMS marketing campaigns can generate insane levels of engagement: Obtain explicit consent Before sending SMS messages, we get users' express and unambiguous consent. The following are some excellent practices for SMS opt-in: Express written consent. Use online forms to get explicit consent before sending marketing SMS texts. Give recipients a clear way to opt-out. In order to improve your brand’s reputation, include the option to unsubscribe in every SMS. Log all opt-ins and opt-outs. This facilitates the creation of a customer list for SMS messaging. Indicate the goal and frequency in clear terms.  Terms and conditions (T&C), privacy policy, and other information might be included to clearly indicate the frequency of communications and their intended use. If you don't currently have a terms and conditions paper, think about using a template. Create a strong subscriber list.  In order to reach contacts and boost opening rates, the subscriber list is carefully vetted. The following text marketing advice will help you build the perfect list of subscribers for your SMS campaigns: Spread the word about your SMS campaign to the different subscribers via social media and email. Incentivize sign-ups on your social media page. Add an invitation to pop-up ads. At checkout, invite customers to join. Segment audiences to improve targeting In SMS marketing, audience list segmentation efficiently targets and boosts engagement. Here are some ways to effectively segment your contact list. Demographic segmentation: By location, gender, and age. Behavioral segmentation: Segment them based on browsing habits, engagement levels, and past transactions. Transactional segmentation: Segmentation based on purchasing patterns, frequency of purchases, and recent buys. Engagement segmentation: Segmentation based on click-throughs and sign-ups. Event-based segmentation: Sending offers via SMS makes a stronger impression if you know any information about your contacts or their milestones, birthdays, or other significant occasions. Make your content Relevant, Valuable, and Unique. The text marketing copy should be interesting, even if the SMS is a sales message. SMS marketing copy should be based on 3 key criteria. Relevance Sending pertinent information improves targeting and reach, just like it does on any other marketing platform. As we mentioned earlier, there are various ways to develop audience segments. Give prospective customers options for choices for products and services according to their preferences. Value Think of your SMS recipients as VIPs. You can contact your subscribers directly at any moment by using the phone numbers they provide you. You can successfully increase the value of your SMS by providing early access, exclusive offers, or notifications about the debut of new products or services. Uniqueness  SMS messages have a 160-character limitation, so they should always be succinct. You can mention a unique purchase, like a pair of snow boots, that they ought to think about purchasing. Personalize your messaging SMS campaigns are special because they mix the best aspects of one-on-one contact with the convenience of mass marketing. Here, personalization calls for a different strategy than email. SMS requires dynamic content that changes according to the user's activity, providing updates and special offers, etc. 80% of customers buy from brands that deliver a personalized experience. Show off your brand When recipients are unsure of the source of the text, they are less likely to click on the link. Making reference to your business or organization is another aspect of SMS compliance. To spread brand awareness, you can mention your brand or business name at the beginning of the SMS or send a virtual contact card to make it easy for recipients to correctly identify the sender and the brand. Provide exclusive offers Exclusive offers distributed via SMS are a proven method of growing the list of subscribers. Creating a sense of urgency, tailoring the offers, offering unique access and incentives, etc. are some strategies to make special offers that appeal to your audience. As a CTA, always provide a link. Direct communication via SMS increases opening and conversion rates. To make it simpler for interested receivers to visit your website, include a link in your texts. Without the link, prospects may not understand the message. Nonetheless, there are some efficient methods for including links in your SMS texts that you ought to adhere to. This includes avoiding sending links at the beginning of an SMS and providing only one link which is typically the Call To Action at the end of the text. Include multimedia in your SMS Your campaigns can become more dynamic and effective with the help of the multimedia messaging service or MMS, which can also greatly increase interaction. Incorporating clickable links to videos, audio samples, and other material into SMS marketing is a very effective approach to employing multimedia to increase audience engagement. Send SMS during regular hours. SMS texts should ideally be sent during regular business hours. Being polite and non-intrusive to subscribers is important while using SMS marketing. For instance, they won't appreciate it if they get an SMS notification at 2 AM. Additionally, from the standpoint of engagement, consumers are less likely to use such a marketing strategy to deliver messages between the hours of 9 am and 8 pm. Instant action from your subscribers is just one of the many advantages. It is unlikely that anyone will act inappropriately around them during regular business hours. Maintain consistency in messaging frequency. Maintaining a regular messaging frequency is one of the greatest SMS marketing strategies. You are prepared to refrain from overwhelming subscribers with SMS texts. Sending too few or too many texts, however, will come out as unexpected and possibly hostile. A strong social media strategy may provide subscribers with consistent information, and successful SMS ads also stick to a regular and predictable timetable. Depending on the kind of business you are in, the schedule must change. For example, when a sale is imminent, you need to send out more than six SMS every day if you are an e-commerce marketer.  Invest in smart SMS marketing software. Numerous advantages of SMS marketing software include improved targeting through sophisticated segmentation and personalization, increased engagement through greater open rates, and more. By facilitating smooth, personalized data classification, these interfaces can offer a cohesive marketing approach. The performance of SMS marketing can also be monitored with the help of data analytics tools. With only a few clicks, you can send tailored texts to every contact using GirikSMS, a robust SMS marketing platform, purpose-built as a native SMS for Salesforce app that offers all these functionalities. Stay compliant The dos and don'ts of SMS marketing are outlined in laws specific to the business's location. Be aware that over 40% of customers would rather get four to six communications every month. Depending on the location, spamming may result in legal violations. Monitor and analyze performance. Keep a handle on campaign performance. To find out what works with the audience, always look at analytics like click-through rates and open rates. GirikSMS, a native Salesforce SMS platform, provides comprehensive analytics and insights on your SMS campaign performance directly within the Salesforce environment. Respond promptly to replies. In SMS marketing, prompt responses to consumer questions and comments are essential for creating deep relationships between the brand and potential customers. Through their responses, subscribers can demonstrate your value-driven engagement and the effectiveness of your campaign. Here are several strategies to react quickly: Configure automated responses. Give priority to customer questions. For frequently asked inquiries, use chatbots. Establish targets for response times. Personalize your responses. Grow your retail business with GirikSMS. Retailers can overcome typical marketing challenges, increase sales, and cultivate enduring consumer loyalty by leveraging the powerful business messaging features of GirikSMS. Are you prepared to increase sales and enhance both in-store and external customer communication? Retail SMS marketing is easy to get started with thanks to GirikSMS's messaging platform. GirikSMS provides retailers with the tools they need, whether they want to have meaningful two-way interactions or reach a large number of customers at once. Sign up for free 30-day trial to test drive GirikSMS today.